In 1988, Murray entered the 160 km Canadian Ski Marathon, felt that it would be a shame to ski so far and not for a cause, so he raised funds for Cancer research.
Doing so gave him a warm feeling inside and he wanted to share the good feeling.
He came up with the idea of charities inviting their supporters to raise $$ for them in existing essentially non fundraising mass participation athletics events. Over $3 billion has been raised with the concept by two charities alone.
Next came along his idea of the events themselves welcoming their participants to raise funds for any charities of their choice.
Next came along his idea of having the attendees of free music concerts being invited to bring cans of food for distribution to local food banks. That idea went around the world.
Murray is a volunteer fundraising consultant and charity activist. More information to follow.